Search Engine Optimisation

Attracting Potential Clients

Optimisation of your web site is pivotal to gaining a high search engine ranking. With a high ranking or listing web site the chances of attracting potential clients to your site are markedly increased. To gain a high search engine listing your web site must be developed with search engine optimisation requirements in mind. This means paying close attention to both the technical and content aspects of a web site.

Search Engine Ranking Report

Our search engine ranking report gives your web site rankings on major search engines and informs you if the is not listed with a major search engine. The report can also include the position of your competitors' web sites.

The search engine raking report service uses keyword phrases and your web site address to track your position. We will track the progress of your web rankings over time and show the results in an easy to read and understand graphical and tabular search engine ranking reports.

Frequent monitoring of your search engine ranking means any slippage can be identified early on and acted upon before it affects traffic to you site.

Search Engine Optimisation Audit

Optimisation is about modifying an existing web site with search engine ranking processes in mind. Before modifying a web site we audit the site to determine where changes need to be made.

Our Search Engine Optimisation Audit is conducted on specific web site pages using specific keyword phrases (i.e. words or phrases that potential clients use when looking for a particular product or service e.g. “ search engine optimisation wellington ”). The Search Engine Optimisation Audit pin-points where changes need to be made, on a page-by-page basis, to gain a high ranking on search engine results page. (To have a new web site built from scratch see High Ranking Web Sites page).

The Search Engine Optimisation Audit comments on, and makes recommendation about such things as: page titles, descriptions (text), headings, menus, the use of keywords and phrases plus technical, coding matters. For example, if the web site uses frames, or uses a "image map" graphic for the menu, then the Search Engine Optimisation Audit is likely to recommend changes, as search engines cannot read the information within these items.

Search Engine Optimisation

Based on the results of the Search Engine Optimisation Audit we modify both the content and coding of your web site and web pages. Individual pages are optimised to make them search engine friendly as well as easly to read by potential clients.

Once your web site has been optimised, we manually submit it with the top search engines. Listing is usually done within days although sometimes it may be up to three weeks before a listing eventuates. The result will be a highly ranked web page that should bring highly targeted potential clients to your web site, who are actively seeking information on what your provide.

PS To complement the search engine optimisation and submission work, you may wish to consider pay per click advertising.