Keyword Phrases

Writing For A Web Site

Using keywords and keyword phrases when writing for a web site or for a pay per click advertis ement is critical. You need to be able to attract people to your web site and retain their interest. Get the text right and you will gain visitors, clients and profits. A viewer will either know of your web site or find you through a search engine or directory.

When using a search engine or directory to find information, most people use a minimum of two words. Indeed more and more people are using three or four word combinations (frequently referred to as keywords or keyword phrases). The more words a searcher uses, the more targeted the results will be (and the less dross to shift through).

Results from a search are displayed as a list of excerpts. These excerpts are taken from web sites that contain the keywords or keyword phrases the viewer has keyed into the search engine or directory.

Both people and search engines look for keywords or phrases when scanning a page. It is important therefore to determine which words or phrases your target audience might use when searching for your product or service.

Keyword Phrases

To assist organisations find the suitable keywords or better still keyword phrases, we offer a keyword phrase service. This can be provided as a stand-alone service or as part of our search engine optimisation service.

The keyword phrase service provides you with:

A list of related words and phrases that can be used within a web page or as part of a pay per click advertisement to attract highly qualified prospects.
The provision of an analysis of selected keyword phrases providing information on the number of times the keyword phrase has been searched for over the period of 60 days.
Which keyword phrases are likely to be most effective in your campaign to attract highly qualified prospects to your web site.
The number of competing web pages using a particular phrase.