 |
 |
| High Ranking Web Sites |
| Search Engine Marketing |
| Search Engine Optimisation |
| Keyword Phrases |
| E-mail Marketing |
| Services |
| Portfolio |
| Newsletters |
| Contact Us |
| About Us |
PublicationsPeriodically, articles written by P-Inspire appear in newsletters and magazines. Copies of these articles can be down loaded from this site. The articles are in a PDF format. To down load, just double click on the relevant link. If you would like an article written for your company's newsletter or magazine please contact P-Inspire. Should you wish to reproduce one of the articles contained here please contact P-Inspire. Generally, all we require is an acknowledgement of the source with a link to our web site address. Website Design: Content ConsiderationsIn an earlier article (Where To Start), I considered the preparation required to achieve a fantastic web site .... We now move onto just how to develop a site that Wows them. In this article I outline content considerations – there are four main aspects to consider. More .... Central Link, New Zealand Institute of Management (NZIM), December 2004. Website Design: Where To StartWebsite design is not dissimilar from developing a strategic plan. With strategic planning the process demands that you plan to plan. Failure to map out the process - to map the steps to be taken, to develop timelines, agree on responsibilities, and so on - invariably results in a drawn out process, delays, rework, frustration, disinterest, and low quality outcomes. The same holds for developing a web site. More .... Central Link, New Zealand Institute of Management (NZIM), September 2004. Individual Members' Survey: A Few DetailsThe February issue of Central Link, contained an overview of the results from the individual members' survey. This time we will look at some of the more interesting replies. In most cases the graphs are self explanatory, although in the case of the responses to the Professional Qualifications, and Web Site questions a comment is provided. More .... Central Link, New Zealand Institute of Management (NZIM), June 2004. Marketing Your Web SiteThe big advantage of a web site is that anyone can access it any time they like. But only if the know of its existence. The trick is to make people aware of the web site, to remind them of the web site address, and to encourage them to visit the site (for additional information, free downloads, white papers, etc.). More .... Newsletter, Sales and Marketing Executives International (SMEI), May 2004. Individual Members' Survey: A Snapshot In TimeNZIM Central has been conducting surveys of individual members for some years. So what does the latest survey tell us? Well, first of all, and I guess its safe to say this, members are passionate about NZIM. Survey replies come back very quickly. Indeed, within an hour or two of being e-mailed, replies start coming back. By the end of the first day around one third of the completed QUESTIONNAIRE had been received (by the close of day three some two thirds) and some 32% of our individual members replied. This is very pleasing, particularly as the Marketing Department at Victoria University advise us that 3% - 4% is the norm for a web based survey of this kind. And just to finalise the overall stats, the survey elicited some 266 replies. More .... Central Link, New Zealand Institute of Management (NZIM), February 2004. Market Intelligence and Web SitesIf an organisation is to remain in business and prosper, then the products and services it offers must be what the market wants. To achieve this, organisations need to conduct a formal review of the services and products they offer at least once a year. Failure to do so markedly increases the risk of business failure, as the organisation's offerings are likely to become increasingly redundant in a changing market. More .... Central Link, New Zealand Institute of Management (NZIM), November 2003. |
 |